May 23 marks the Red Nose Day campaign, an effort to end child poverty worldwide, one nose at a time as the campaign’s marketing goes.
To mark the fifth year of fundraising for the charity, there are new “hero” noses, each with a superpower to fight childhood hunger, sickness, homelessness, and illiteracy. The red foam noses can be purchased at Walgreens with proceeds going to the campaign. In its first four years, the campaign has raised nearly $150 million for children.
Half of the money raised will support programs in the US, the other half will go to poor communities in Latin America, Africa and Asia.
One of the recipients of grant funding from Red Nose Day via Feeding America includes the Northeast Iowa Food Bank. Agnes Kress, the food bank’s Community Events Manager, shared with KWWL that her organization has used the funding to help with their Summer Feeding Program and their Kids Cafe Program.
NBC will also air its Red Nose Day special beginning at 7 pm Central as part of its television partnership with the event. Other partners include City Year, Children’s Health Fund; Covenant House; Feeding America; Boys & Girls Clubs of America; and Laureus Sport for Good.