The first Newbo Evolve festival brought mixed reactions to businesses in the area.
"It’s really hard to describe how busy it was. Saturday more than Friday. I don’t think the Kelly Clarkson crowd was as much as a late night crowd but yeah definitely Saturday was huge, huge for us," says Darci Bunting, General Manager at Kickstand.
Kickstand was on the concert grounds so you had to have a Newbo Evolve ticket to get in.
The festival welcomed Kelly Clarkson on Friday and Maroon 5 on Saturday.
"To see 15,000 or so people come this way, we were ready," says Thomas Slaughter, General Manager at Tornado’s Pub & Grub.
Bars and restaurants like Tornado’s, Kickstand and Parlor City were packed.
"Saturday was our best day ever in the ten years that we’ve been open," says Steph Jelinek, Owner of Parlor City.
But the same couldn’t be said for stores like Next Page Books who says they did just 30% of their typical weekend sales.
"We depend on those to be able to make it through the year so as a result of the festival this weekend, we lost this weekend in sales and that’s really going to hurt us down the road," says Bart Carithers, Owner of Next Page Books.
Across the street at Iowa Running Company we are told things were slower than usual Friday and Saturday but picked up day three of the festival while Newbo Art Fest was going on simultaneously.
As with any event in it’s first year we’re told there is always room for improvement.
"It’s year one you know lessons will be learned, things will be tweaked so if it’s something they want to keep in the city for years going forward then I’m sure they’ll learn," says Jim Dwyer, Co-Owner at Iowa Running Co.