That’s what the "b" will stand for in IHOb.
IHOP announced that they are changing their name to IHOb. For a while, people were trying to figure out what the "b" in IHOb would be.
Brunch? Breakfast? Butter?
The announcement clearly got people talking. People started to wonder if the b stood for breakfast, brunch or bacon, which would make sense.
However, some had more amusing suggestions, such as broccoli, burritos, bitcoin and even breakdancing.
The IHOP social media team was clearly having fun with the speculation — and it came up with some goofy suggestions of their own for people to vote on in a Twitter poll, such as butternut squash and barnacles.
Is this just a short-term marketing gimmick?
Spokespeople for IHOP and Dine Brands (DIN), the restaurant company that owns IHOP as well as Applebee’s, were not immediately available for comment.
It’s not as if Dine Brands needs to reinvent the company. The stock is up nearly 25 percent this year because sales are growing at both IHOP and Applebee’s.
Some people speculated on Twitter and Facebook that this could simply be a fun way to reintroduce pineapple upside down pancakes to the menu.
It’s also hard to imagine why the company would want to mess with a name that’s so well-known and beloved. It would also likely cost a big stack of pancakes (bancakes?) to change restaurant signs and menus at the nearly 1,800 IHOP restaurants.
The IHOP social media team was quick to reassure fans, responding to users with b-themed messages like "there are o-b-viously so many possi-b-ilities," "No need to b stressed, this is going to b great!" and "brebare yourself for something awesome."
For what it’s worth, there are currently no live trademark requests filed for IHOB with the United States Patent and Trademark Office — just two dead filings for companies looking to trademark IHOB for barbecue restaurants.