IOWA CITY, Iowa (KWWL) -- The University of Iowa Athletic Department announced it will expand alcohol sales to the general public at Kinnick Stadium and its other athletic venues as part of a pilot program beginning this fall.
Beer and wine will be available for purchase throughout Kinnick Stadium with the exception of areas immediately adjacent to the student section.
Carver-Hawkeye Arena, Duane Banks Field, and Bob Pearl Field will also be included in the pilot program during the 2021-22 school year.
“We have been working with our campus partners on this for some time now and we are committed to maintaining a safe and enjoyable game day environment. While there is an opportunity for increased revenue, this decision was based on enhancing the fan experience and providing an additional amenity to our fans,” Athletic Director Gary Barta said. “At the conclusion of the 2021-22 academic year, we will work with our campus partners to review this pilot program.”
Thirty percent of net alcohol sales will be directed toward research-based initiatives intended to decrease high-risk drinking, supported by the UI Alcohol Harm Reduction Committee.
As part of the program, the athletics department will also modify UI controlled parking lot hours, opening them no earlier than 6 hours before kickoff or 6 a.m. Only RVs will be able to use the parking lots on the night before a football game.
“We recognize that the pregame atmosphere around Kinnick Stadium is a significant part of the fan experience,” UI Interim President John Keller said. “We are adopting policies that encourage Hawkeyes to enjoy game day traditions while reducing underage access to alcohol and the negative impacts of binge drinking.”
Iowa now joins seven other Big Ten universities that sell beer and wine in public areas at football games.
Fans are still encouraged to contact the UI Athletics Game Day Hotline (319-384-3000) about inappropriate or unruly behavior.
The Associated Press contributed to this story.