DES MOINES, Iowa (KWWL) -- The Iowa Department of Public Health has launched a multi-media marketing campaign with the hopes of getting more Iowans vaccinated.
The campaign will provide information about the benefits of the COVID-19 vaccine and encourage Iowans to get vaccinated. It will run on TV, YouTube, Hulu, TikTok and radio channels in both English and Spanish. There will also be social media ads, online ads, and billboards involved in the campaign.
“Getting vaccinated is the best way to overcome the pandemic and get life back to normal, but it’s also a personal decision that’s unique to each individual,” Governor Kim Reynolds said. “The goal of this campaign is to connect with Iowans in a variety of ways with messages that communicate benefits that relate to them.”
Reynolds and IDPH Director Kelly Garcia say the ads are looking to reinforce the message in creative ways to relate to different populations. A new ad will feature Iowa Major General Ben Corell's experience being hospitalized with COVID-19, and how the vaccine can protect people's health.
“As eligibility further expands to the pediatric population, it’s also important that we reach an even more diverse group of Iowans, including teens and their parents or guardians, with information about the vaccine,” Garcia said. “That means getting creative with how we deliver messages through traditional and digital channels.”
Governor Reynolds launched a similar campaign late last year to help slow the spread of the virus and promote mitigation measures. State Auditor Rob Sand has recently put out a report on the ads that Reynolds appeared in, claiming the governor broke the law by using COVID-19 funding for self-promotion.
Currently, over 2.7 million vaccine doses have been administered to Iowa residents and 1.39 individuals have been fully vaccinated.