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ICON donates some ‘dough’ to The Salvation Army, commemorating National Donut Day

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WATERLOO, IOWA (KWWL) -- In Honor of a WWI tradition and National Donut Day, ICON Donuts gave some "dough" to the Salvation Army of Waterloo-Cedar Falls.

In 1917, two salvation army officer took the metal helmets of soldiers and fryied up warm donuts to serve on the battlefield.

"You kind of see that iconic image from WWII, with the donut girl holding the thing, everyone uses that image, not everyone knows its a salvation army volunteer," Major Martin Thies, Waterloo Salvation Army said.

National Donut Day was then instituted in 1938 when the "doughboys" famously came home from the war and was welcomed by the Salvation Army's novelties.

"It just made them feel like a piece of home when they were all far away from home," Major Thies said.

And to commemorate the tradition, ICON Donuts donated proceeds to the Salvation Army; 25% of the Salvation Army - inspired half dozen and then 10% of overall sales for the day.

"Very cool history there," Co-Owner and Manager of Icon Donuts, Tate Dehmlow said. "They do a great job feeding a lot of families, I know this last year has been very tough on everybody, and I know their demands have actually gone up."

ICON Donuts designed Holland-creme bismarcks in both chocolate and vanilla flavors, and they also offered red and white sprinkled donuts to represent the Salvation Army colors and put their badge on top of the donut.

The Salvation Army just resumed full operations and intends to put the proceeds to immediate use.

"And we'll be using those funds for every myriad of programming, whether it be shelter, direct financial assistance, children in our youth center," Major Thies said.

The Salvation Army has become synonymous with helping people in need and helping tell their story, including this one from WWI, about volunteer nurses helping our soldiers.

"Always comes down to creating awareness - there's still people in need and we should do something about it," Major Thies said.

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Dani Miskell

Weekend Anchor & Reporter

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