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President and CEO of Experience Waterloo receives Iowa tourism award

tavis hall
Tavis Hall

WATERLOO, Iowa (KWWL) - A Waterloo community leader is the recipient of the Iowa Travel Industry Partners' Joe Taylor Vision Award. The award recognizes a tourism leader in the state of Iowa whose work advances their community, as well as the future of the state's tourism industry.

Tavis Hall, President and CEO of Experience Waterloo, is the recipient of the inaugural 2021 honor. The organization says Hall's work as Main Street Waterloo Director and now as President & CEO of Experience Waterloo demonstrates "both a passion and vision for his community."

The award is named in honor of the late Joe Taylor, of the Quad Cities. Taylor, former CEO of Visit Quad Cities, exemplified passion for the tourism industry in the Hawkeye State, working in marketing and management for 30 years to draw people to what Iowa has to offer.

Iowa Travel Industry Partners (iTIP) notes Hall's contributions to the community going back to 2008, when he worked as a Regional Outreach Representative for Iowa’s 1st Congressional District. Hall's other achievements noted are his work developing the Black Capitol of Iowa passport, promoting Black-owned businesses across the state. He also helped in creating iTIP from the Iowa Tourism Industry Sector Plan, commissioned in 2015.

The award is voted on by the board of directors of iTIP. Hall received the award at the board's April meeting. He also received a $1,000 stipend for a non-profit within the community.

See the virtual presentation to Hall here:

“Tavis’s deft hand can be found behind many of the successes we have shared these past few years. Whether that be the creation of iTIP, his leadership of the Eastern Iowa Tourism Association or work in creating a new RAGBRAI community partnership agreement. His ideas inspire and he is a mentor to more than many he will likely ever meet."

Josh Schamberger - Think Iowa City President and Iowa Travel Industry Partners Foundation Board President

Abby Turpin

Evening Anchor

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