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Thinkwell Coffee Shop breaks the standards of coffee by personalizing roasts for customers

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WAVERLY, Iowa (KWWL) - From latte's to a French press, there are a number of ways to order coffee. However, Thinkwell Coffee Shop in Waverly takes personalization to a whole different level.

As Co-owner and roaster, Erik Johnson knows coffee can be a routine source of energy for some. But for him, it's art.

"Coffee is this huge world with so many flavors, there's so much to coffee," Johnson said.

Originally, him and his family owned a local coffee shop in Waverly. However, like many businesses, the pandemic forced them to shut down. Johnson said it pressured him and his wife to figure out their next step.

"We had to kind of recreate what are we gonna do," Johnson said.

Despite the hardships, the couple pulled up their sleeves and turned their house into a roastery within a matter of weeks.

Inside their cozy operations, the Johnson's customize and distribute coffee to customers, from all around the world.

"Africa, like southeast Asia, South America, Central America, I have a Congo which our customers have been like totally loving Congo," Johnson said, "I have one from Uganda as well."

From temperature to a coffee bean's harvest, Thinkwell's goal is to educate customers about coffee's possibilities and understand what it takes to create different flavors.

"We roast each batch, super craft focused, a spectrum of flavors are available and it's totally beautiful," Johnson said.

Every now and then, Thinkwell operates out of pop-up shop locations in downtown Waverly.

However, the coffee shop recently started construction on a new retail location on West Bremer Avenue.

You can order your coffee online or in person. The Johnson's know there's a lot of information regarding roasts. Therefore, they encourage customers to either call or fill out their online questionnaire.


  • Phone: (319) 352-2458
  • Email:
  • For the online questionnaire, click HERE.
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Alaina Kwan

Morning Reporter

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