CEDAR FALLS, Iowa (KWWL) -- The University of Northern Iowa has unveiled a new brand identity and logo.
The university began a rebranding process two years ago in 2018. In a news release, UNI says that it "developed a comprehensive brand strategy that unifies storytelling and visual identities across a diverse campus.."
Over 3,000 individuals were surveyed about their perception of UNI and its branding, which researchers used to focus their rebranding efforts.
The new logo will represent UNI's academic and administrative units, programs, and services, but the athletic logo will remain in place.
"This rebranding effort highlights UNI's distinctiveness and brings a modern, cohesive approach to the way we message and the way we look. Our brand reflects how we want our stakeholders to feel when they think of UNI - a strong, vibrant, modern university that is leaning into the future. This work has been carefully and thoughtfully crafted, and is an important thread among many initiatives that are laying the foundation for a strong future for UNI."UNI President Mark A. Nook
"In assessing our comprehensive brand research, we discovered what makes us unique in the eyes of our constituents. This has been a strong and authentic base upon which to build our brand. One of the most important aspects of this process is that we took time as an institution to collaborate with partners across campus. This has brought a multitude of perspectives, and will ensure that we maintain consistency into the future."Cassie Mathes, UNI Director of University Relations
Along with the rebranding, UNI has launched a redesigned website that will continue to be updated throughout the year.
Find more details on the new branding here.