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Salvation Army rolling out Red Kettle Campaign early due to increased need


(KWWL) -- Due to millions of Americans being impacted by the COVID-19 pandemic, The Salvation Army is starting its Red Kettle Campaign early this year.

The Salvation Army officially kicking off its Rescue Christmas national campaign Monday with an online fundraiser. Due to a number of factors related to the pandemic, including social distancing rules, fewer holiday shoppers at stores, and greater demand for assistance, The Salvation Army expects Red Kettle contributions to be impacted. While you won't see bell ringers out and about until November, you can donate online to The Salvation Army of Waterloo/Cedar Falls right now by clicking here.

"These funds raised during the kettle campaign help place presents under the tree, put food on the table, help to pay bills, and provide shelter for those without a home," Major Martin Thies, Corps Officer said.

30% of The Salvation Army of Waterloo/Cedar Falls' budget comes from the Red Kettles to help provide emergency services, food assistance, housing services, youth programming, emergency disaster services, seasonal assistance and spiritual care. Nationally, 82 cents of every dollar donated to The Salvation Army goes directly toward funding their initiatives. All of that money stays within the local community in which it was given.

The Salvation Army is in need of individuals or groups to sign up to be volunteer bell ringers. Click here to sign up and schedule your shift(s). The Red Kettle Campaign bell ringing begins on November 9th and ends Christmas Eve.

Trevor Oates

Executive Producer

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